If you can’t see the wood for the trees, if you’re looking for a sounding board, if you could do with a second opinion, if you know you should be marketing your business but simply don’t know where to begin, then Sixty Minute Marketing is for you.
Sixty Minute Marketing is one hour of targeted marketing expertise during which I will look at your marketing questions, issues and concerns. My objective is to leave you with answers, new ideas to consider, a renewed confidence and belief in your business and where you are going, and a step by step plan to help you get there.
I will tailor my skills to suit your requirements, whether it’s looking at specific issues or simply showing you ways to meet the demands of an ever-changing marketing landscape.
I know that for many people and businesses the prospect of investing in marketing can be daunting, but with Sixty Minute Marketing it doesn’t have to be long-term or expensive. Years of experience in the world of PR and Communications have given me the expertise to help others, from the small stuff, such as explaining how to write an effective press release or embarking on social media, to bigger concerns to do with branding, strategy and development.
With a little bit of guidance anyone can do their own marketing and I will ask you to look closely at your business and send you a questionnaire to fill in before we meet.. This will make you think about your business, your future goals, and the marketing issues you are facing. It’s part of the process to ensure the best results for you in our session so I know exactly what you want to achieve and then we can put together a road map to help you get there. People talk about the bigger picture but the small details are just as important.
Sometimes your session might be a quick fix, other times it can set the ball rolling empowering confidence, growth and development. It all depends on what your marketing issues are but you’ll be amazed at how much can be achieved in just one hour.
I’m not going to swamp you in marketing speak, that’s not the way I work, but I am going to listen to you. I want to help you to find your authentic voice because that’s what will make you successful in your chosen field. You are your business. No one else can do it as well as you can. But everyone needs a little help from time to time.
Why Sixty Minutes?
Because often that’s all it takes to get things moving. For most clients it is a one-off meeting but for others it can be the start of a longer programme of consultancy working towards a specific goal including advice or writing or just as a fall back support at any point in the future - someone you can check in with for time to time to ensure you are staying on track. People often come back for another session a bit further down the line as they begin to implement the changes to their business.
About Penny Little
Over a long career in marketing and PR in London I worked with pretty much every kind of business from small start-ups to quoted companies including Conran, Boots, Edinburgh Crystal, and Grange Furniture.
I was Habitat’s UK Press Officer before becoming Deputy Managing Director of retail and design agency Camron PR in Covent Garden where I managed major interiors and design accounts looking at their brand development, stragegy and growth in their individual sectors.
Now based in London, I had a small PR Company in Devon for several years representing a selection of London and South West-based lifestyle and interiors brands including Trunk and Wentworth Wooden Jigsaws. and through working closely with clients ranging from publishers and retailers to celebrities over a long and exciting career I have developed a diverse skill-set which makes me perfectly placed to do the one-on-one consulting sessions I offer today across all sectors..
I found that clients were particularly interested in bite-size pieces of advice and this was the reason I formed Sixty Minute Marketing. I wanted to be able to offer an hour of targeted advice to anyone who needed it without them having to commit to an expensive ongoing marketing programme.
Over the last few years I have worked with many entrepreneurs, sole traders and businesses who have become momentarily stuck and I have felt privileged to stand in their shoes for a moment and give them a helping hand.
I am also an experienced copywriter and a published author of several children’s picture books.
price
£250
Includes advance research, an hour’s meeting on Zoom (or face to face by arrangement) and a concise follow up report.
Follow up sessions available by request.